One builder. One client at a time. Real results.
Websites, SEO, and AI search optimisation for home improvement contractors. By someone who actually picks up the phone.
- WEBSITE DESIGN•
- SEO•
- GOOGLE BUSINESS PROFILE•
- ANSWER ENGINE OPTIMISATION•
- LEAD GENERATION WEBSITES•
- LOCAL SEO•
- CONVERSION OPTIMISATION•
- FAST LOADING SITES•
- WEBSITE DESIGN•
- SEO•
- GOOGLE BUSINESS PROFILE•
- ANSWER ENGINE OPTIMISATION•
- LEAD GENERATION WEBSITES•
- LOCAL SEO•
- CONVERSION OPTIMISATION•
- FAST LOADING SITES•
- WEBSITE DESIGN•
- SEO•
- GOOGLE BUSINESS PROFILE•
- ANSWER ENGINE OPTIMISATION•
- LEAD GENERATION WEBSITES•
- LOCAL SEO•
- CONVERSION OPTIMISATION•
- FAST LOADING SITES•
- WEBSITE DESIGN•
- SEO•
- GOOGLE BUSINESS PROFILE•
- ANSWER ENGINE OPTIMISATION•
- LEAD GENERATION WEBSITES•
- LOCAL SEO•
- CONVERSION OPTIMISATION•
- FAST LOADING SITES•
About GrowthFlow
A web agency built on results, not promises.
GrowthFlow is a founder-led web design and digital marketing agency for US home improvement contractors, based in Cape Town and working with clients across the United States.
We build fast, modern websites and handle the growth work that follows — SEO, Google Business Profile, and AI search optimisation — so you show up when customers are searching, whether that's on Google or in AI tools like ChatGPT.
No account managers, no handoffs, no bloated retainers. One client at a time, work delivered directly, and you own everything from day one.
100%
Founder-accountable on every project
24hr
Typical reply time, usually much faster
1
Build at a time gets my full focus
1-on-1
Direct access to the founder
What We Do
Four services. Done properly.
No bloat. No upsells. Just the four things that actually move the needle for a small business online.
01
Website Design & Development
Fast, modern websites built to convert visitors into customers. Clean design, mobile-first, and built on the same tech stack used by the best in the industry.
02
SEO
Search engine optimisation that ranks. On-page, technical, and content: the full stack of work needed to put your business in front of people already searching for what you do.
03
Google Business Profile
Your Google Business Profile is often the first thing a customer sees. We optimise it properly: photos, categories, keywords, reviews, so you show up in the local map pack.
04
Answer Engine Optimisation
The next wave of search. We optimise your content so AI tools like ChatGPT, Perplexity, and Google's AI Overviews recommend your business when people ask.
How It Works
A simple, honest process.
No fluff, no confusing stages. Here's exactly how we work together.
Quick Call
We jump on a short call to understand your business, your goals, and whether we're the right fit. No pressure, no pitch.
Clear Proposal
You get a straightforward proposal with exactly what's included, timeline, and pricing. No hidden costs, no surprises later.
Build & Launch
We get to work. You stay in the loop the whole time with direct updates from me, not a project manager.
Ongoing Support
Once it's live, I'm still around. Questions, tweaks, and growth handled directly and quickly.
Results
Real work. Real results.
Honest case studies as the work compounds. Here's the first.
Beau's Waterproofing — Cape Town, South Africa
What Clients Say
Word of mouth is our marketing.
Here's what our first client had to say.

Beau's Waterproofing
Cape Town, South Africa
“Frank rebuilt our site from the ground up. We went from an outdated site with almost no information to a proper website that finally reflects the quality of our work. He under-promised, over-delivered, and was a pleasure to work with from start to finish.”
More client stories on the way.

Founder
Hi, I'm Frank.
I've been building websites since 2020, with a background in sales, digital marketing, and the last three years deep in AI tools and workflows.
GrowthFlow is the agency I wish existed when I started. Direct access to me. Honest pricing. No agency runaround. When you work with GrowthFlow, your relationship is with me — not an account manager handing you off to people you'll never meet.
— Frank Viljoen, Founder
Read my full story →FAQs
Common questions.
Ready to Grow?
Let's see if we're a fit.
Book a quick call. I'll take a look at what you've got, tell you honestly what I think, and if it makes sense, we work together. If not, no hard feelings.