Google Business Profile
For local contractors, your Google Business Profile is often the first thing a customer sees, in the map pack, in search results, on mobile. I make sure it's working as hard as your website.
WHAT IS IT?
Google Business Profile (formerly Google My Business) is the free listing that appears when someone searches for your company or for services in your area. It's the panel on the right of a search result, the pin on Google Maps, and the top three results in the 'map pack' above the regular listings.
For a local contractor, it's often more valuable than the website itself. A well-run profile shows your services, your service area, your photos, your reviews, your hours, and posts about recent work, all before a customer ever clicks through to your site.
It's also one of the most neglected tools in local marketing. Most contractors set it up once, get verified, and never touch it again. That's the opportunity.
What You Get
Full optimisation of every field Google gives you: categories, services, service areas, attributes, business description, hours, products. Nothing left half-filled. Nothing left to chance.
Google rewards profiles that are used. Weekly posts showing recent jobs, offers, or updates signal that you're active, open for business, and worth ranking.
Every review gets a thoughtful, on-brand response, positive and negative. Plus a system for asking happy customers for reviews at the right moment, the right way.
Regularly uploaded job photos, before-and-afters, team shots, and branded images. Profiles with fresh photos get more clicks, more calls, and more direction requests.
A managed profile vs. a forgotten one
What actively managing your Google Business Profile looks like next to setting it up yourself or leaving it to an agency.
Tap to compare ↔
The profile
Reviews
Posts
Photos
Management
GrowthFlow
From $500/mo
Actively managed
DIY / set-and-forget
Free
Your time — gets neglected
How It Works
We start with a full audit of your existing profile (or claim and verify a new one if you don't have one set up). Every field gets reviewed and documented against what Google rewards.
We rewrite your description, fix your categories, align your services with what people actually search for, and make sure everything matches the website we've built for you. Consistency is a ranking factor.
Weekly posts, review responses within 24 hours, photo uploads, Q&A monitoring, and ongoing tweaks based on what the insights data is telling us.
Every month you get a clear report: profile views, searches, calls, direction requests, website clicks. Not vanity metrics. The numbers that tell us what's working.
FAQs
Every contractor has access to the same free tool. The difference is whether it's actually being used. Most profiles are set up once and forgotten. What we do is treat it like a channel: posting weekly, responding to reviews, uploading fresh photos, adjusting based on data. The free tool becomes a working asset instead of a static listing.
Faster than almost anything else in marketing. Profile views and calls usually lift within the first 30 to 60 days of active management. Map pack ranking takes longer, typically 3 to 6 months, because it's influenced by reviews, activity, website signals, and competition in your area.
No, and I want to be upfront about that. GBP is part of how we run marketing for clients whose websites we've built. Doing it properly means coordinating it with the site, the content, the SEO, and the reviews. I can't do that well on a site I don't control. If GBP is all you need, there are specialists who only do that work and I'd genuinely recommend finding one.
No. Anyone who guarantees a specific Google ranking is either lying or about to get your profile suspended. What I guarantee is that every lever Google actually rewards (completeness, activity, reviews, photos, website signals) gets pulled properly and consistently. Rankings follow.
I won't buy, fake, or incentivise reviews. Ever. That's how profiles get suspended and businesses get destroyed. What we will build is a review request system into your workflow: the right ask, at the right moment, to genuinely happy customers. Real reviews, consistently, over time.
Always. The profile belongs to your business, not to me. I get manager access to do the work. If you ever want to part ways, you revoke my access and the profile stays exactly where it is, fully yours.
Tightly. Your website SEO and your GBP reinforce each other. The website gives Google the signals about who you are and where you serve, and the profile amplifies that in local search results. Run separately they're okay. Run together they compound.
Keep Exploring
Let's talk about what your Google Business Profile could be doing for you.