Search Engine Optimisation
The long game that actually works.
Real SEO for contractors who want to show up when it matters. Not tricks, not shortcuts, not agencies reporting on vanity metrics. Just the work that gets you found.
WHAT IS SEO?
Showing up when it matters.
SEO is how you get found on Google when someone in your area searches for what you do. When a homeowner types 'roofer near me' or 'bathroom remodel [your city]' at 9pm on a Tuesday, SEO is what decides whether they see your website or not.
There's no magic to it. Google ranks websites based on hundreds of signals, but most of what matters comes down to three things: is your website technically sound, does your content actually answer what people are searching for, and do other trustworthy sites reference you.
Most contractors get sold 'SEO packages' that promise #1 rankings in 30 days, bolted onto whatever website they already have. That's not how this works. Real SEO starts with a website built to rank, and anyone telling you otherwise is selling you something that won't last.
What You Get
SEO, done the right way.
Technical Foundation
Every website we build is structured for search from day one. Clean code, fast loading, mobile-first, proper schema markup, and all the technical fundamentals Google rewards. Not patched on afterwards. Built in.
Local SEO That Wins
Optimised for the cities and service areas you actually work in. Location pages, local schema, Google Business Profile integration, and the local signals Google uses to rank you in your area.
Content That Ranks
Service pages, location pages, and content built directly into your site around what your customers are actually searching for. Real answers to the questions homeowners type into Google before they call a contractor.
Honest Reporting
A monthly report that shows what's actually happening: rankings, traffic, and calls. No jargon. No vanity metrics. Just a clear picture of whether the work is paying off.
Search Visibility
From invisible to number one.
Watch your business climb from page 3 to the top 3 in 3 to 6+ months.
Click the arrows to step through phases
Illustrative example
About 2,340,000 results (0.42 seconds)
How It Works
A clear, steady process.
Foundation Review
Before anything else, we look at your business, your market, and your existing website. If the foundation is solid, we optimise. If it's holding you back, we rebuild it right. Real SEO needs a website built to rank.
Technical Build-Out
Clean site structure, proper schema markup, fast loading, mobile-first, and the technical fundamentals Google actually rewards. Built into the site from day one, not patched on afterwards.
Content & Local Authority
Service pages, location pages, and content that answers what your customers are actually searching for. Paired with Google Business Profile cleanup, local citations, and the trust signals that push rankings up.
Monthly Growth
Every month we're adding content, refining pages, tracking rankings, and reporting back. SEO compounds over time, so the work keeps paying off long after launch.
FAQs
Common questions.
Ready to start showing up?
Book a free call. I'll take a look at where you currently rank, share what I'd fix first, and you'll know if we're a fit.